Siam Square I (2011 & 2015)
Scheduled to completion in Q1 2014, Siam Square I is the beginning of revitalization of the prime shopping area of Bangkok. ThinkWork has provided consulting services for Property Management Office of Chulalongkorn University on project concept development, marketing, and leasing management. We also helped develop the project’s initial marketing plan and communication concept that combines fashion, Siam Square lifestyle, and digital experience together. This project is the beginning of a great new era of Siam Square.
ThinkWork has developed understanding in the exceptional characteristics and location strengths throughout development phase. ThinkWork has provided the project marketing management and execution consulting for SQ1; reviewed current marketing, communication, and event initiatives and helped SQ1 in re-planning marketing promotion & event theme and strategy for marketing partnership to better respond to demands of both general target customers and specific target customers.